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At the centre of the brand: the museum not only underpins the history of Porsche with an impressive collection and comprehensive knowledge from the company archive, but has also been the central point of contact for the global brand and club community for 15 years.

Fifteen years ago, the Porsche Museum opened its doors to visitors from all over the world for the first time. Since 31 January 2009, it has taken 5,824,325 people on a fascinating journey through the history and development of the Porsche brand.

The Porsche Museum is not just a place where historical cars are showcased and their history documented, but also a living space that pays tribute to the cultural significance and the heritage of the brand through regularly changing exhibitions and special exhibitions.

Diverse programme also planned for 2024

2024 will be all about the 50th anniversary of the 911 Turbo. Half a century ago, the Stuttgart sports car manufacturer presented the first 911 Turbo with racing technology. This car launched the era of the high-performance sports car. On 30 July, the museum is opening a special exhibition to mark “50 Years of the Turbo”, and will be supporting further Turbo exhibitions in various museums worldwide. From 25 to 28 April 2024, the Porsche Heritage and Museum will present a special selection of Turbo exhibits at “Retro Classics”.

At “Solitude Revival” on 22 and 23 June 2024, visitors will be taken on a motorized journey through time with a selection of historical models from the company’s collection. Additionally, the Tradition team is sending a selection of cars from the collection to events such as the Festival of Speed in Goodwood and the Monterey Car Week in California.

The Porsche Museum in a few numbers

  • 5,824,325 million visitors and 2,000 events since its opening in 2009.
  • The company archive comprises 25,000 small exhibits, five million photos, 1,700 hours of film material and around three kilometres of documents.
  • The archive has received more than 90,000 queries over the past 15 years.
  • Over a million people follow the Porsche Museum on social media (Instagram/Facebook/Weibo).
  • 314,219 women, men and children have taken a factory tour.
  • To this day, there have been 28,301 guided tours of the museum.
  • Team Porsche Heritage and Museum has supported more than 3,300 events all over the world with cars from the collection.
  • Over 3,000 vehicles were technically maintained in the museum workshop and prepared for their missions.